LinkedIn Ads Product Roadmap 2022: Key Takeaways
We share our thoughts on what we consider to be the most relevant takeaways for brands advertising on LinkedIn.
The Untouchable Trio of Demand Generation
Knowing what you are getting back from your marketing investment is a crucial but often overlooked part of running a marketing department.
Target Account Lists for Audience Targeting
B2B companies that focus their marketing spend on a clearly defined set of target customers get a better ROI. Find out how.
The Importance of Defining Your Ideal Customer Profile (ICP)
Successful companies take time to define who their ideal customer is, and how exactly their product or service is going to benefit that customer. Find out why.
Cost Effectively Reaching Your Prospects with LinkedIn Ads
Many companies don’t give LinkedIn a second thought when it comes to generating new, highly relevant sales leads for their business. This article explains why you should.
The Era of Account Based Marketing is Upon Us. What it Means for Business.
Account Based Marketing (ABM) involves focussing your marketing efforts on either a single target company, or a cluster of companies. Find out why this approach is more effective than mass marketing.
MQL vs MQA: An Account Based View of Lead Generation
Marketing Qualified Accounts flip the traditional lead generation model on its head and look at the combined engagement of multiple contacts at one company as an indicator of interest and intent.
Facebook for Consumer, LinkedIn for B2B. Or Is It?
This article explores the way that Facebook Ads are being used by B2B brands to reach, engage and convert or retain their customers and prospects.
The Whats and Whys of Search Engine Marketing
There’s a lot of confusion around Search Engine Marketing – from SEO to PPC, Google to Bing and more. This article gives a layman’s guide to what it all means.
The Wild Wild Web & Why Content Marketing is Still the Sheriff
This article takes a look at the role of content marketing in the new digital world, and provides you with tips on how to use content marketing to promote your business.
Why Email Marketing is Like a Pair of Old Jeans
I’m lucky enough to have worked in teams that covers a multitude of digital marketing disciplines. I’ve worked with specialists in SEO, paid search, social media marketing, email and more.
