LinkedIn is known throughout the business world as a platform for networking, recruiting, and personal brand building. However, many companies don’t give it a second thought when it comes to using LinkedIn to generate new, highly relevant sales leads for their business.
Often overshadowed by Google and other marketing platforms, LinkedIn Ads is actually one of the most potent choices available to B2B marketers today. The reason is simple: with LinkedIn Ads you can choose which companies to target your ads at, effectively cutting out all of the wastage of traditional ad campaigns that seek to cast the net wide and filter out irrelevant leads later on.
There are a few different ways that targeting your most important prospects can be achieved, and one of the most simple is to build a list of companies who are most valuable to you, and then upload that list as an audience in the LinkedIn Ads platform. The result will be a campaign that will serve ads to the news feed of your identified prospects, and only them, with a message that is created specifically with them in mind.
If you have already created an Ideal Customer Profile (ICP) and have a list of companies that you wish to target this will be a cinch. Instead of launching a broad-brush campaign and hoping that one of your prospects will see it you can be safe in the knowledge that every penny of your marketing campaign is being spent on getting your message in front of the people who matter to you the most.
Simon Plews