The Untouchable Trio of Demand Generation

Knowing what you are getting back from your marketing investment is a crucial but often overlooked part of running a marketing department.

Target Account Lists for Audience Targeting

B2B companies that focus their marketing spend on a clearly defined set of target customers get a better ROI. Find out how.

The Importance of Defining Your Ideal Customer Profile (ICP)

Successful companies take time to define who their ideal customer is, and how exactly their product or service is going to benefit that customer. Find out why.

MQL vs MQA: An Account Based View of Lead Generation

Marketing Qualified Accounts flip the traditional lead generation model on its head and look at the combined engagement of multiple contacts at one company as an indicator of interest and intent.