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Target Account Lists for Audience Targeting

Target Account Lists for Audience Targeting

by Simon Plews | Mar 18, 2021 | Account Based Marketing, Marketing Strategy

There is a famous quote in the marketing industry “I know half of my marketing is working, I just don’t know which half”. This speaks to a pre-digital, Mad Men-esque era when advertising budgets were spent largely on campaigns with an understanding that there would be...
The Era of Account Based Marketing is Upon Us. What it Means for Business.

The Era of Account Based Marketing is Upon Us. What it Means for Business.

by Simon Plews | Jul 25, 2020 | Account Based Marketing

Account Based Marketing (ABM) has been around for several years now, but for many directors remains a mystery – sometimes even regarded as an approach that only the biggest companies with the largest marketing budgets can contemplate. But in fact, ABM is more...

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