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The Importance of Defining Your Ideal Customer Profile (ICP)

The Importance of Defining Your Ideal Customer Profile (ICP)

by Simon Plews | Sep 25, 2020 | Marketing Strategy

Generating qualified sales leads for your business does not happen by accident. To be really successful and to deliver leads that result in a higher win rate and happier customers there need to be processes in place. You have to figure out what kind of leads your...
Cost Effectively Reaching Your Prospects with LinkedIn Ads

Cost Effectively Reaching Your Prospects with LinkedIn Ads

by Simon Plews | Aug 25, 2020 | LinkedIn Advertising

LinkedIn is known throughout the business world as a platform for networking, recruiting, and personal brand building. However, many companies don’t give it a second thought when it comes to using LinkedIn to generate new, highly relevant sales leads for their...
The Era of Account Based Marketing is Upon Us. What it Means for Business.

The Era of Account Based Marketing is Upon Us. What it Means for Business.

by Simon Plews | Jul 25, 2020 | Account Based Marketing

Account Based Marketing (ABM) has been around for several years now, but for many directors remains a mystery – sometimes even regarded as an approach that only the biggest companies with the largest marketing budgets can contemplate. But in fact, ABM is more...
MQL vs MQA: An Account Based View of Lead Generation

MQL vs MQA: An Account Based View of Lead Generation

by Simon Plews | Jun 25, 2020 | Marketing Strategy

If you have ever spent time with your marketing team, or perhaps have been responsible for marketing your business yourself you will no doubt have come across the term ‘leads’. You have possibly even heard of ‘marketing qualified leads’. As more data and a greater...
Facebook for Consumer, LinkedIn for B2B. Or Is It?

Facebook for Consumer, LinkedIn for B2B. Or Is It?

by Simon Plews | May 18, 2020 | Facebook Advertising

Many people think that Facebook isn’t a B2B marketing channel. However, it should not be written off and can certainly be used to get your message in front of the people you care about, regardless of your industry. Whilst the LinkedIn advertising platform does provide...
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