Seeking-Perfection-logo
  • Home
  • About
  • Services
  • Our Work
  • Free Tools
    • Return On Marketing Investment Calculator
    • Return on Ad Spend (RoAS) Calculator
    • Digital Advertising Cost Per Lead Calculator
  • Careers
  • Blog
  • Contact
The Importance of Defining Your Ideal Customer Profile (ICP)

The Importance of Defining Your Ideal Customer Profile (ICP)

by Simon Plews | Sep 25, 2020 | Marketing Strategy

Generating qualified sales leads for your business does not happen by accident. To be really successful and to deliver leads that result in a higher win rate and happier customers there need to be processes in place. You have to figure out what kind of leads your...
MQL vs MQA: An Account Based View of Lead Generation

MQL vs MQA: An Account Based View of Lead Generation

by Simon Plews | Jun 25, 2020 | Marketing Strategy

If you have ever spent time with your marketing team, or perhaps have been responsible for marketing your business yourself you will no doubt have come across the term ‘leads’. You have possibly even heard of ‘marketing qualified leads’. As more data and a greater...
Next Entries »

Recent Posts

  • Understanding Marketing Attribution
  • Understanding the Cost per Lead in Marketing
  • LinkedIn Advertising Objectives and What They Mean
  • The Rinse and Repeat of Google Keyword Research
  • Setting the Right Expectations for your Digital Ad Campaigns

QUICK LINKS

About
Services
Contact
Blog
FAQs

Terms & Conditions
Our Work
Privacy Policy



0800 099 6584



[email protected]

  • Follow
  • Follow
  • Follow
  • Follow
Information commissioner's office logo
CIM FCIM Member Logo
Buckinghamshire business first stakeholder logo
© 2025 Seeking Perfection Marketing Ltd. All rights reserved
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}